The Italian sportswear brand's 100th birthday was the perfect reason for a new brand identity. 

 Fila performance logo. By keeping the red and blue color palette, I gave Fila a fresh look while maintaing a link to it’s past. 

Fila performance logo. By keeping the red and blue color palette, I gave Fila a fresh look while maintaing a link to it’s past. 

 Fila store

Fila store

 Since Fila is arguably most associated with the F mark that is a patch on most of its clothes, I created one for the new identity as well in order to maintain the brand equity.

Since Fila is arguably most associated with the F mark that is a patch on most of its clothes, I created one for the new identity as well in order to maintain the brand equity.

 Fila polo

Fila polo